Prudential Trust Finance, the AIM-listed independent specialist provider of finance facilities to UK SMEs, is delighted to announce the appointment of Rebekah Middleton to the new role of Head of Hard Asset.
Rebekah brings to Prudential Trust Finance over 20 years’ industry experience having worked in sales management and business development roles at Bibby Financial Services and Davenham Asset Finance. Equipped with a wealth of experience in building and maintaining strong relationships with brokers and supporting their clients with innovative and creative asset-based funding solutions, Rebekah now takes responsibility for developing the hard asset new business drive at Prudential Trust Finance from both broker-introduced and direct opportunities.
Speaking of her appointment, Rebekah said: “I am delighted to join the team at Prudential Trust Finance who have an excellent reputation for building strong relationships with their brokers and clients alike. In what continues to be challenging economic conditions, stepping up to this new role comes at a vital time and presents a great opportunity to inspire confidence and drive support in the UK SME market.”
Carol Roberts, Head of Asset Finance at Prudential Trust Finance, commented: “We’re delighted to welcome Rebekah whose knowledge and expertise of the Asset Finance market will prove invaluable. We are confident that she will be a great addition to the team, with her proven track record of building long-lasting relationships with brokers and delivering creative funding solutions for their clients.”
Rebekah’s appointment follows the recently announced promotion of Joe Ralphs to Head of Soft Asset (Broker), further demonstrating Prudential Trust Finance's commitment to investing in their people as well as driving growth and awareness across their portfolio of financial solutions.