Vision and Values

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Our vision

To become a nationally recognised business and the preferred funder of choice providing specialist finance to UK businesses, helping them thrive.

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Supporting business growth

At Prudential Trust Finance, we understand that running a business is challenging and for business owners, funding can mean the difference between standing still or achieving growth. Businesses need to feel confident about their financing in a market where accessing finance is not as easy as it could be. We pride ourselves on being easy to deal with, responsive and having a common sense approach to doing business.

We help financial intermediaries and their business owner clients to find the best solution to suit their everchanging needs – whether that’s through Asset Finance, Invoice Finance, Business Loans, Vehicle Finance, or Asset Based Lending. With our flexible approach to funding and access to local decision makers to ensure fast responses, we help to package and deliver the right finance option, at a time that’s right them.

Plant a Tree logo

Time for a Greener Future

We want to ensure that as we grow so does our positive impact on the environment. By partnering with Eforests, we can make that possible.

Our Plant A Tree Scheme pledges to plant one tree for every employee already with us, as well as every new member who joins our firm. So far, our #OneTreeAtATime initiative has planted 140 trees in community woodlands, nature reserves and community farms.

At Prudential Trust Finance, we’re committed to a more sustainable and greener future. Our Plant A Tree Scheme is just one way we look to give back to our local communities. As a business, we continually looking for new initiatives to help create a more sustainable and eco-friendly future.

Our values

We are Genuine 

We believe in developing genuine relationships with our customers, focused on the best solution for their business needs. We strive to operate on a personal level, so that the relationships we foster are based on a genuine desire to make sure we work hard and support our clients at all times.

We act with Integrity 

We act with integrity - always.
It underpins everything we do; from the relationships we nurture to how we do business - it’s about doing the right thing, even when no one is watching.
In practice it means we treat our customers fairly and in doing so, earn their trust.

We are Agile 

We focus on providing the best solution for our clients, because we put them at the heart of everything we do, with the best product for their needs, delivered to their timescales. Our funding solutions are considered and flexible, and our teams are empowered to find the right solution that supports our clients’ business goals.

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Join Our Team

If you believe you have what it takes to make a real difference at Prudential Trust Finance, we’d love to hear from you.

2021 Talent Leadeship Programme cohort

Prudential Trust Finance celebrates success of first Talent Leadership Programme

An initiative formed to recognise excellence from within and enhance the skills of the next generation of “future leaders”.

Logo of Business Leader Awards

Prudential Trust Finance named Employer of the Year

We are honoured to be named Employer of the Year in the Business Leader Awards 2020.